During a recent trip to Canada I was invited to take part in a PwC Strategy Talks podcast on the future of digital marketing. Andrew Light of PwC Canada's Telecommunications and Media Consulting practice was alongside me in the pod and it was a lively and interesting debate.
Andrew and I have known each other and worked together on digital transformation initiatives of various kinds for almost fifteen years so it was great to cross swords with him again. The podcast itself is here and I will post the presentation I used to set the scene for a follow-up live Q&A with a round table of Canadian publishing executives as soon as I can.
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