Whatever you think about Sir Martin Sorrell, and as with so many successful people opinions most definitely seem to vary, his thoughts on the outlook for the 'marketing services' sector are worth listening to. After all he founded and continues to run the second biggest holding company in the industry and counts among his clients many of the world's biggest marketeers.
With this in mind I can thoroughly recommend his recent interview with Charlie Rose. In just over thirty minutes he covers off the impact of the recession, emerging market growth and technology on the global media and advertising landscape with some style. And even manages to quote Bill Shankly as well. Impressive stuff.
Out of the Ordinary
- I am Nick Blunden, Managing Director of Profero UK, a full service digital agency. Out of the Ordinary is my personal blog which focuses on the impact of digital technology on consumer behavior and business success. I am particularly interested in exploring the hypothesis that as digital technologies provide consumers with ever greater levels of control and choice successful companies will increasingly move away from mass produced products and mass marketing towards extraordinary products marketed in out of the ordinary ways.
