When good is great

Hotels, like many things in life, are usually either reknowned for being luxorious or cheap so the Hoxton Hotel in London makes for a refreshing change. It is neither the most luxurious nor the cheapest hotel in town but that is exactly what makes it different. It is not trying to be either. Instead it has made its mark by identfying a target audience with a need and designing a experience around it. Yes the bedrooms are small but how much time does your average thirty something in London actually spend in their hotel room of an evening. Instead the beds are soft, because if you are in your room that's more than likely where you'll be. Yes the bar isn't as flash as the American bar in The Savoy but the bar is well stocked and for a night cap its the booze that counts not the decoration. All in all everything has a purpose. Check it out.